Events

Different name, same world class athletics

Aviva Chief Executive Andrew Moss has announced that the UK Athletics Major Event series, televised on the BBC, is being re-branded from Norwich Union to our global customer brand Aviva from this summer.

Why? Well, it's all part of our move to a worldwide brand. We're called Aviva in 27 countries and as this summer's athletics events will be broadcast in more than 150 countries it makes sense for Aviva to recognise this much bigger audience.

You'll see a different name, but the same world class events at the:

• Aviva UK Championships Incorporating the Team GB Selection Trials, Birmingham, 11-13 July
• Aviva London Grand Prix, Crystal Palace, 25 & 26 July
• Aviva British Grand Prix, Gateshead, 31 August

The Great Britain and Northern Ireland Team and grassroots athletics programmes will continue to be Norwich Union branded for the remainder of 2008 and will be re-branded to Aviva in 2009.

We look forward to seeing you at one of our events this summer!

Tanya Veingard
Head of Sponsorship, Norwich Union

Visit www.aviva.com for more information